The 10 rules for choosing your domain name

1. It must be easy to understand and write
Will anyone know how to write my domain name?
The best way to do this is to do the so-called “radio test”. This test involves asking your loved ones to listen to the address of your website when you pronounce it and then ask them to write it down.
By doing this test, you will realize that it is sometimes difficult to combine originality and simplicity.

Example
How would people write www.50xshops.com? , 50timeshops.com …
2. Size matters (often)
When it comes to domain names, the faster it is, the better.
Are you unable to reserve a domain name in less than 5 characters because they are almost all reserved? In this case, many opportunities exist especially by turning to new extensions. Launched recently, they still have a pool of short estates available for rent.

Example
Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch.com which is a village on the island of Anglesey in Wales. With its 58 characters and 51 letters, it has the name of the largest city in Europe
Conversely t.co (Twitter), fb.com (Facebook), b.fr (Boulanger), m6.fr ) Are easily recognizable domain names.
3. The keywords: point too much
Although it is not advisable to abuse it, the keywords are interesting from an SEO point of view. They also allow you to refer the user to the different pages of your site.

Example
local-webagency.com is a relevant approach, local-webagency-siteweb.com is not at all.

4. Avoid numbers and dashes
In direct reference to our first point, the numbers and dashes within your domain name can be confusing when testing the radio, not to mention the penalty that Google inflicts on domains that have too many dashes.
However, if you have domain names in several words, versions with dashes should be protected for defensive reasons. Without being your main addresses, they protect you from possible attempts to usurp your brand.

5. The correct extension you choose
There are extensions for each country and these are paramount to have a good local referencing, with international sites.
while there is a growing popularity in getting the newer extensions always get the .com if available.

Skyrock.fm and D8.tv are some examples that go without comments.
6. Safety, your best asset
The more known your brand or product, the more likely it is to be a target for “cybersquatters”.
We recommend that you register your domain name in multiple variants (with and without hyphens) as well as reserve IDN versions (domain names using accented characters like in French, or characters other than Latin, including Cyrillic, Arabic, Chinese etc.). Also be particularly vigilant with regards to the point squatting which consists of registering your domain name by omitting the “. “Located between the www and your brand.

Example
Www.local-webagency.com is different from wwwlocal-webagency.com and yet, in a phishing mail, for example, the illusion would be perfect.
7. Turn to the future
It is important to consider your development in the medium term. If you are not currently present in Belgium and have not protected your .be, you risk that the domain name is reserved by a third party the day you want to penetrate the market … and that it is Naturally put on sale at a very high price.

8. Beware of trademarks
Remember that if a trademark identical to your domain name has been previously registered, you are potentially acting for infringement of that trademark. Your responsibility could, therefore, be sought as such.
It is better to do some checks before registering your domain name!
For this, a quick search on the uspto.gov/trademark website for USA brands and on the EUIPO website for European brands (formerly OHIM) and on WIPO for international brands is strongly recommended.

9 Do not neglect translations
What has a certain meaning in your language can have a different meaning if used in another country. Example with the Pinto, a model of the Ford brand, whose slogan was “Put a pinto under your tree”. This slogan in Portugal would be interpreted differently when translating the term “Pinto” …

Go further
All the points mentioned allow you to limit the risks (cybersquatting, traffic diversion) while serving as a solid basis for the creation of the ideal domain name.