From Selling to Storytelling: 10 Useful Content Marketing Quotes


Successful content marketing starts with good storytelling. Consumers may have grown more savvy at ignoring advertising, but audiences will always crave stories. Brands should think of themselves as publishers, and think of consumers as audiences.

The following quotes from storytellers and marketers (and both) discuss that shift and why it’s important:

  1. “The greatest story commandment is: Make me care.” – Andrew Stanton
  2. “One of the key qualities of all stories is that they are made to be shared.” — Marco Tempest
  3. “Content is anything that adds value to the reader’s life.” — Avinash Kaushik, Google
  4. “Create content that reaches your audience’s audience.” — Ann Handley
  5. “Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis
  6. “Consumers [decide] to buy or not to buy [based on] the content of your advertising, not its form.”— David Ogilvy
  7. “I realized the importance of having a story today is what really separates companies. People don’t just wear our shoes, they tell our story.” — Blake Mycoskie, CEO, Tom’s Shoes
  8. “The technology will change, but the primary tenets of content marketing will not. Technology doesn’t change human nature, although it may amplify it. People have problems and desires. They want information that helps them with those problems and desires. That will never change.” — Brian Clark
  9. “As marketers, we should be changing the mantra from ‘always be closing’ to ‘always be helping.’”– Jonathan Lister
  10. “Just. Be. Useful.” – Jay Baer