How Do I Build Links to My Website?

The Million-dollar Question: How do you build links to your website?

You know a little about SEO. You’re aware that your site should be optimized for certain keywords and easy for visitors to use. You know it should have a large, quality backlink profile in order to increase the authority of your domain, thus increasing traffic and leads from organic search. But how are you going to build links to your website? That’s the million-dollar question.

Okay, it might not be a million-dollar question, but it’s a big one.

 

For years, SEOs and other inbound marketers have known about the power of links and how they correlate to better ranking and more traffic from search engines. Unfortunately, spam artists began to flood the market and link building strategies quickly progressed toward fabricating results rather than earning them organically.

Have you attempted to build links in the past for your brand’s website? Your business’ existence could be on the line.

Spam is taken extremely seriously by Google, Bing, and other relevant search engines. Businesses have seen their online performance fall through the floor due to their sites being hit by a variety of different search-induced penalties. Most of the time, the penalties were the result of poor link building strategies centered around spam tactics.

Most business owners and webmasters aren’t aware of the harm a spam link does to their sites’ organic search visibility. If you take your online marketing efforts seriously, you should let a professional oversee ANY link building campaign.

Luckily, we have a professional SEO team willing to work with any client, regardless of a site’s size, scope, or backlink profile. Don’t fret, just holler. We’ll get in touch and make sure your link building strategy is natural, optimized, and increasing your website’s search visibility.

Which Keywords Should Your Business Target?

When it comes to discussing SEO with marketers and businesspeople, there is perhaps no more misunderstood or more misused term than “keywords.” While most folks with at least a passing knowledge of digital marketing are familiar with the term and use it to show their general awareness of SEO, their perception of the importance of keywords and how to use them is often off base. Their main concerns are usually the number of keywords they should be focusing on, how many times a target keyword is mentioned, how many times it appears on each page, something about “keyword research,” how many pages mention a particular keyword… quantity, quantity, quantity.

STOP.

The question everyone should be asking is: Which keywords should I target?

Answering that question will help you find real, valuable answers that have real value your business. Real keyword research is all about the user, not Googlebot. Choose your keywords based on search history, trends, and the way your target consumer talks about your products or services.

Your website should talk about your business, its services, and anything else relevant to the customer. The keywords you’re targeting will naturally present themselves on those pages, making your website relevant for the search terms you hope will produce organic traffic. When you follow this approach, the rest of your keyword research will make a lot more sense.

Keyword research is a complex topic. Finding the right tools and strategies is essential to finding the right keywords, targeting them appropriately, and making your business more marketable on the web. We can help. Contact us today.

Everything You Need to Know About SEO but Are Afraid to Ask

Search engine optimization… Also known as “SEO.” You’ve probably heard of it. But you might not have any idea what it means. That’s OK. That’s what we’re here for.

An inbound marketing channel that’s gained steam in the past decade, SEO is a great tool to help your digital marketing efforts.

In simple terms, search engine optimization means constructing your website in such a way that it is transparent to both search engines and users, allowing them to easily understand exactly what your business is about and what it has to offer.

SEO means many things:

  • The way your website is designed
  • Its content
  • The way the content is displayed
  • The coding language(s) used
  • Other websites it links to
  • Websites that link back to it
  • Images and videos it contains
  • The most common words and phrases that appear in its content
  • Any social media profiles and/or pages connected to it
  • The quality and quantity of associated listings elsewhere on the web

Simply put, SEO should be a considerable part of your online marketing efforts and perhaps some of your traditional advertising strategies, as well. Millions of people are using search engines at any given moment. They are looking to go somewhere, perform a specific action, or obtain more information about something.

When those search queries cross lines with your business vertical, how is your website addressing those consumers’ needs? Maybe the better question is: Is your website addressing your target consumers’ needs, AND if it is, can they find the answers you’ve laid out for them?

SEO is a complicated industry that should only be tackled by qualified experts. Regardless of your brand’s size or location, an aggressive search engine optimization campaign can help grow your exposure and sales leads. And we can run that campaign.

Contact us today to get your story in front of more people that want—and need—to hear it.

Want a piece of content to “go viral”? Read this first

Every content creator dreams of seeing one of his or her pieces of content “go viral.” We’ve all seen countless pieces get viewed, ‘liked,” and shared millions of times, and publishers and marketers are now racing to find the magic formula to make it happen at will.

But can you really make a piece of content “go viral”?

The short answer?

No. It’s pretty much impossible.

The long answer?

Yes, but it’s still pretty much impossible. Keep reading.

going-viral

In order for content to “go viral,” not only do tons of your friends and followers have to ‘LIKE’ and share it, but so do tons of their friends and followers, and so on. And it really, really helps if your audience of friends and followers is already huge.

Before any of that can happen, however, the content has to connect with your audience.

Is it interesting?

Is it surprising?

It is optimistic or motivational or inspiring?

Is it useful?

Does it grab their attention and keep it?

If not, then go back to the drawing board. If yes, then you still want to proceed with caution. The most viral pieces of content contain those attributes—but so do millions of pieces of content that don’t go viral. You can have the greatest, most shareable piece of content ever created, but if you don’t position it for success, no one will ever see it.

If you want a piece of content to go viral, ask yourself the following questions:

• How are you planning to distribute it? Do you understand those platforms or channels? Is your audience even there? Are you overlooking better options?

• Are you willing to spend money on advertising—or to create content in the first place?

• And what about your headline? Will people actually want to click on it? (“Clickable” headline writing is a topic unto itself. We’ll talk about it in a future post. Check back later.) How many headlines did you brainstorm before you settled on one? Are you willing to spend time testing a couple of them?

Needless to say, there is a lot to consider. Everything has to click for people to want to click. And even if they do click, there is no guarantee that those clicks will translate into sales. Instead of striving for millions of people to like and share one piece of content, you’d be better served if a more modest number of devoted followers liked and shared all of your content. That’s how relationships are built, and relationships drive sales.

It’s almost impossible to create a piece of viral content. But it is possible to create great content that produces great results for you and your brand. And we can help. Contact us today and let us help you tell your story.