How is My Website Performing in Organic Search?

We use a variety of metrics to evaluate a website’s performance in search engines. These metrics mirror that of the industry-standard and give the business owner – and the SEO strategist – clues as to what’s effective, what’s not, and where the opportunities lie.

Some of these metrics include – but certainly aren’t limited to – ranking for relevant search terms, amount of organic traffic, conversion rate, and the number of new visitors to the site arriving from organic sources.

 

Typically, marketers and their clients will look at one thing – and one thing only – when trying to measure an SEO campaign’s impact: rankings. This is a critical mistake. Nooga Labs does track rankings, but we steer clear from making that our top key performance indicator (KPI).

Why? Because rankings can be deceiving. Extremely deceiving.

Let me give you an example. If you type in your business’ target keyword and your website link is the first organic result, great! Right? Wrong. Did you know that personalization (being signed into Google), browser history, location, and data from your social media profiles can all skew organic results?

Take that same search, but do it in an “Incognito” window in the Google Chrome browser. Incognito mode eliminates all these factors – personalization, location, etc. – and gives you a much truer set of results. Where’s your business’ website when you search for your target keyword now? Can’t find it?

That’s why ranking should not be a top KPI in your SEO campaigns.

Need help determining your website’s performance in organic search? You’ve come to the right place. Running an SEO campaign is confusing for anyone but an expert and could have disastrous effects if “SEO tactics” are done by somebody who isn’t in the industry daily. We’re living in the search world 24/7 and would love to help you measure your past, present, and future success.

How Important Is Local SEO?

How Important is Local SEO?

In short, very important.

The importance of local SEO is equal to the importance of the public’s ability to find your brick-and-mortar location.

Have you ever been on vacation in another town and had trouble finding a particular restaurant or business—or even the street it was located on—even after asking the front desk clerk at your hotel for directions?

A business can be located on partially hidden side streets or away from heavy-traffic roads, minimizing the amount of people who see it naturally. Unless the business moves, the owners have to rely on other means to make their company more visible.

Things work the same online. You get to choose whether or not your company’s website is located at a busy intersection in the heart of downtown or down a random side street 40 miles from town.

People should be able to find your business when they search for it—and find it easily. Not only should your business appear for branded terms, but also for non-branded keywords that describe your industry and the products or services you provide.

Creating, claiming, and/or optimizing your local listings ensures you’re feeding correct information to users and search engines, so when people go to their search engine of choice, they find the business they’re looking for. If you’ve invested in local listing management, that business they’re looking for will be yours.

This is local SEO.

Local SEO is one of our specialties, and we’d love to help your story spread locally, regionally, and nationally. If you’re interested in finding out where potential customers are searching for your business, which websites your business should be listed on, and how to increase the number of organic leads through your site, give us a call.