What NOT To Do In Regards To Local SEO

At Nooga Labs, we work day in and day out to assist our clients with local SEO (Search Engine Optimization.) Local SEO means you do not only want to rank globally, which isn’t very beneficial for local businesses, but you want to rank locally, where your results will be much more beneficial to your company, as you’ll become visible to those living in your area. Whether you’re a one location shop, or you have many offices throughout the state/region, local SEO is how you’ll gain the most new clients.

We have shown you how to rank locally, so now we will show you some things you SHOULD NOT do.

#1: No need to over-do it on the registries

A directory is a compilation of listings for consumers to find businesses. There are many different registries. At one time, you could just submit your business to many different directories and your ranking would improve drastically! Services even exist to handle this process for you. But, this isn’t something you want to do. There are a few reasons…First, links from low-quality sites don’t help you, so it’s a waste of time and/or money. There are only a couple of directories people use regularly, such as Yelp. There are a few popular registries for specific niches as well, such as Avvo for lawyers.

It is more beneficial to ensure your profile on the strong directories are as complete as possible, instead of spending a little bit of time or many other registries. Have pictures on your profile, respond to customers, have accurate contact information, and check back regularly. This will be the most influential in your SEO ranking.

#2: Have the right content

There are many moving parts to local SEO, such as maps, reviews, and so much more. But, if your site is not considered strong and valuable, you will not rank well.

Your website will be considered valuable if it has relevant content. You should update this content regularly to ensure your position within search engines. Blog posts are a great way to keep your content fresh!

 

Stop Replicating Pages!

People often create multiple pages within their sites for different cities, in an attempt to gain more traction. This content is not considered to be valuable, and could ultimately hurt you in the long run. Try to create different content for these pages in order to help your local SEO within these different service areas.

 

As I mentioned before, there are many different pieces to local SEO, and it can be quite overwhelming at times. Following these simple steps will have you well on your way to page #1.

 

Increases your referrals with Facebook in five minuets.

Staying on the mind of your referral partners and people you meet ​though networking has always been a huge key to success for small business​es​. ​S​ome people ​can do​ this naturally, they never meet a stranger​,​ and everyone remembers the​m​ the next time they see them. Now​,​ if you​’re​ like me​,​ you were not blessed with this gift​,​ and you have a small ​disdain for those who were. But do not worry, in this post I am going to show you how to use the power of Facebook to stay on the top of everyone’s mind! And, NO you are not going to add an hour to your day, this can be done in just 5 minutes every day.
​W​hen you sign in to you​r​ Facebook page, you will see the word “friends” on the left hand side under groups. You probably have never clicked on this, do not feel bad, 98% of most people do not even know it is there! (This is a made up statistic, just FYI.)

Facebook friends section

On​c​e you click on this​,​ you ​will see that you can create a list. This is where we want to add all of your referral partners as well as past and current clients. Really you want to add anyone that could give you a referral… trust me. Take a moment and think about this- your grandmother may love you, but unless your target market is silver sneakers, she might not need to be on this list!

Facebook

Once you have made this list​,​ you can look at everything ​the people on your list have done on Facebook. Neat, right? The magic comes in when you can quickly go in and implement the 5,5,5 in 5. What in the world is that you ask? Simple. It is the ability to take 5 minutes of your day and interact with 15 people. You do this by liking 5 things, commenting on 5 things, and sharing 5 things. People love it when you show interest in them, and when you act first people will follow! Implement these easy steps and I guarantee you will see your business referrals start to grow.