At Nooga Labs, we work day in and day out to assist our clients with local SEO (Search Engine Optimization.) Local SEO means you do not only want to rank globally, which isn’t very beneficial for local businesses, but you want to rank locally, where your results will be much more beneficial to your company, as you’ll become visible to those living in your area. Whether you’re a one location shop, or you have many offices throughout the state/region, local SEO is how you’ll gain the most new clients.
We have shown you how to rank locally, so now we will show you some things you SHOULD NOT do.
#1: No need to over-do it on the registries
A directory is a compilation of listings for consumers to find businesses. There are many different registries. At one time, you could just submit your business to many different directories and your ranking would improve drastically! Services even exist to handle this process for you. But, this isn’t something you want to do. There are a few reasons…First, links from low-quality sites don’t help you, so it’s a waste of time and/or money. There are only a couple of directories people use regularly, such as Yelp. There are a few popular registries for specific niches as well, such as Avvo for lawyers.
It is more beneficial to ensure your profile on the strong directories are as complete as possible, instead of spending a little bit of time or many other registries. Have pictures on your profile, respond to customers, have accurate contact information, and check back regularly. This will be the most influential in your SEO ranking.
#2: Have the right content
There are many moving parts to local SEO, such as maps, reviews, and so much more. But, if your site is not considered strong and valuable, you will not rank well.
Your website will be considered valuable if it has relevant content. You should update this content regularly to ensure your position within search engines. Blog posts are a great way to keep your content fresh!
Stop Replicating Pages!
People often create multiple pages within their sites for different cities, in an attempt to gain more traction. This content is not considered to be valuable, and could ultimately hurt you in the long run. Try to create different content for these pages in order to help your local SEO within these different service areas.
As I mentioned before, there are many different pieces to local SEO, and it can be quite overwhelming at times. Following these simple steps will have you well on your way to page #1.