Social media is a pain point for a lot of business owners- they have many tasks to accomplish throughout the day, and only so much time to accomplish those tasks. Unfortunately, a lot of times, social media takes a back burner.Let’s go over some ways to save you some time and still maintain a strong social media presence!
1. Set A Goal, and Prepare A Plan
We have all heard “By failing to prepare, you are preparing to fail.” This holds true in regards to social media as well. What are you hoping to accomplish? Do you want to create a large following? Or do you want to create more sales? Once you have an end goal, you can set realistic goals and create a strategy.
2. Schedule Posts
The beauty of the internet these days is there are many platforms on which you can schedule posts for multiple social media outlets. Some examples are Buffer and HootSuite. These allow you to sit down when you have a chance and schedule posts for future dates, ensuring you’re consistently present in your target consumer’s mind! Another benefit to these platforms is the ability to analyze the results of your posts so you can see what works best for your followers.
3. Set Notifications
Set Google Alerts for your niche. Updates relevant to your business will be sent directly to your inbox, which will eliminate time you spend hunting for content to post! Best part, they’re FREE!
4. Reduce Your Platforms
More isn’t necessarily better in the world of social media. If you’re posting the same content on 5 different platforms, it can become redundant to your followers. Look at interactions per post by platform, and consider eliminating one (or two..maybe even 3!) Certain niches do well on certain platforms, figure out which ones work best for yours, and save yourself some time!
5. Share Content From Others
Unique posts are definitely important, but it is also important to share content that those in your community share. Doing so will build relationships with others in your industry, and also save you from having to create truly unique content for every post. Make sure you give credit to the original poster!
6. Interact With Your Followers
Pick some time every day- maybe the first 5 minutes of your day, or right before you go home, and interact with your followers. Consistently interacting with them will go a long way. Like their posts, follow others in your industry, wish someone happy birthday, anything you can do to create a notification! If you feel that Five minutes is unrealistic read our post about increases your referrals with Facebook in five minuets
This should be a good starting point in your journey to social media mastery. Once it’s an easy process, it will be much easier to fit it into your day. Who knows, it may even become the most enjoyable part of your day, instead of a headache! Once you start seeing the results of your work, it becomes addictive!