The Condensed Version Of Local SEO

When it comes to local SEO everyone seems to play by a different rule…. “I need 1 million links and 500,000 citations…”


Below is local seo summed up in 100 words.

1.) On-page + Keywords

Target a few primary keywords, but make your site look natural and create a BRAND!  Please, PLEASE don’t use your keyword plus city 100 times on you home page!  You want to make it easy and natural to read.

2.) Create Google Business + Social profiles

Go to Google My Business and submit your information. A Facebook, Twitter and Linkedin profile are a must, but I would also also recommend setting up a Youtube channel and Pinterest page.

3.) Create 10-20 high quality Citations

You can find the top ones here or simply Google the top 20 citation sources in the US. I would also recommend looking to see if there are any local niche directories you can submit to as well!

4.) Write a press release and distribute

This helps add diversity to your link profile and  hopefully create a little bit of buzz about your local business.

5.) Generate 5 High Quality Links

Easier said than done, but you can either pay someone or simply ask to write a Guest post on another website in your niche.

That’s it, that’s the short version of local SEO, if you do these 5 things you should rank on page 1 for your industry + location keyword.

6 tips to stay on top of social media posting

Social media is a pain point for a lot of business owners- they have many tasks to accomplish throughout the day, and only so much time to accomplish those tasks. Unfortunately, a lot of times, social media takes a back burner.Let’s go over some ways to save you some time and still maintain a strong social media presence!

​1. Set A Goal, and Prepare A Plan

We have all heard “By failing to prepare​, you are preparing to fail.” This holds true in regards to social media as well. What are you hoping to accomplish? Do you want to create a large following? Or do you want to create more sales? Once you have an end goal, you can set realistic goals and create a strategy.

2. Schedule Posts

The beauty of the internet these days is there are many platforms on which you can schedule posts for multiple social media outlets. Some examples are Buffer and HootSuite. These allow you to sit down when you have a chance and schedule posts for future dates, ensuring you’re consistently present in your target consumer’s mind! Another benefit to these platforms is the ability to analyze the results of your posts so you can see what works best for your followers.

​3. Set Notifications

Set Google Alerts for your niche. Updates relevant to your business will be sent directly to your inbox, which will eliminate time you spend hunting for content to post!​ Best part, they’re FREE!

4. Reduce Your Platforms

More isn’t necessarily better in the world of social media. If you’re posting the same content on 5 different platforms, it can become redundant to your followers. Look at interactions per post by platform, and consider eliminating one (or two..maybe even 3!) Certain niches do well on certain platforms, figure out which ones work best for yours, and save yourself some time!

5. Share Content From Others

Unique posts are definitely important, but it is also important to share content that those in your community share. Doing so will build relationships with others in your industry, and also save you from having to create truly unique content for every post. Make sure you give credit to the original poster!

6. Interact With Your Followers

Pick some time every day- maybe the first 5 minutes of your day, or right before you go home, and interact with your followers. Consistently interacting with them will go a long way. Like their posts, follow others in your industry, wish someone happy birthday, anything you can do to create a notification! If you feel that Five minutes is unrealistic read our post about increases your referrals with Facebook in five minuets

This should be a good starting point in your journey to social media mastery. Once it’s an easy process, it will be much easier to fit it into your day. Who knows, it may even become the most enjoyable part of your day, instead of a headache! Once you start seeing the results of your work, it becomes addictive!