Do you feel like your content goes to a deep dark hole when you post it? Hashtags are necessary for people to find your content on Twitter and Instagram. Hashtags basically put your post into a category with other posts with the same material. This way, when people are looking for posts regarding a specific subject, yours will show up- even if it’s not someone you have any connection to!
As a small business, you’ll want to utilize the most common hashtags in order to boost your visibility to potential clients. A good place to check is the What’s Trending category of Twitter.
Hashtags increase follower engagement twofold- and are 50% more likely to be retweeted than their hashtag-less counterparts!
Are you sold yet? Next time you use Twitter, add a hashtag and see what the engagement looks like. Your tweets will instantly be exposed to a substantially larger number of people and I bet your followers increase as well!
Best practices say to use 1 or 2 hashtags per tweet. Don’t go overboard, as posts with more than 2 hashtags have shown to decrease engagement by about 20%.
Here is an entrepreneurial list of 36 Popular Twitter Hashtags you really needed to start using yesterday!
Here’s a pretty funny video from SNL regarding Hashtag Abuse.