The great YETI giveaway

​W​e are going to be running a contest / promotion on our Linkedin and Facebook pages!
We want to use the ​information​​ collected in this contest to show our clients how they can run a successful contest and obey the rules of both Facebook and Linkedin.  We know that Yeti cups are a hot item right now, and we are hoping to see a strong response to this promotion. We have assumptions on which platform will do better, we also plan to create a blog post once this is over showing our stats on both pages from when we start to when we finished. We will run the contest for one month. At the start, we have 487 likes and average about 25 actions on our posts per week, we have 39 followers on Linkedin  and dismal actions. 

Facebook rules for the​ Ye​ti giveaway contest are as follows:

You can receive 5 entries total. You will receive one entry for a like​ and one for a comment​. ​​W​e can not give entries for shares or tagging people​, as​ this is a clear violation of Facebook​’s​ policy​. You will receive 3 entries for liking our page.

Linkedin rules for theYeti giveaway contest are as follows:​

You can receive 5 entries total. You will receive one entry for a like, one for a comment, one for a share and 2 entries for following our page.

5 Ways to Improve Your LinkedIn Profile Today

It is estimated that 1 out of every 3 professionals use LinkedIn. With that being said, are you happy with how your LinkedIn profile looks right now? Maybe you haven’t updated it in quite some time (we aren’t judging.) But now is the time to update your profile. We will share 5 great ways to make your profile better with just a little work. So grab some coffee, log in and let’s make this happen!

5 Ways to Improve Your LinkedIn Profile

1. Add a photo (preferably a professional head shot)

Remember- your picture represents YOUR brand. Make sure it’s a photo that represents you well (we’ve seen some pretty awful photos used.) Your profile is 11x more likely to be viewed if you have a picture! Check out this article for some great insight into LinkedIn profile pictures.

2. Don’t forget keywords

Put these keywords in your headline, summary, experience and skills. Take some time to check out profiles of others in your field and take note of the keywords they use. List products and services by name, too- it’ll help you show up in the search results.

3. Add media

Do you have any great videos to share? Testimonials, slideshows and any other media are a great way to market yourself and/or your business!

4. Maintain company branding

Ensure your branding includes the correct logo and description for the company. You want your LinkedIn profile to be as accurate as possible.

5. Add connections

Think of the people you’ve met since first signing up for LinkedIn. Add them as connections, and check out the “suggested connections” as well, you will be surprised by how many people you know! LinkedIn shared a great post about growing your connections- https://www.linkedin.com/pulse/20140425145918-25026422-how-to-massively-grow-your-linkedin-connections

These 5 tips will help you make some serious progress with your LinkedIn profile. I know I said I had 5 tips, but here’s an extra for good measure.

Participate!

Spend 5 minutes a day commenting or “liking” things that your connections have shared. If you’re feeling really brave, you can add your own content for others to read. Interaction with your connections is important, because it shows them you’re interested in them. If you’re interested in them, they’ll show interest in you!
In case you were wondering if investing time in LinkedIn is worth it, check out some of these statistics from http://expandedramblings.com/index.php/by-the-numbers-a-few-important-linkedin-stats/

-Total number of users: 380 million total (as of 7/30/15)

-New users per second: 2

-Number of LinkedIn users in the United States: 107 million (as of 11/9/14)

Want a piece of content to “go viral”? Read this first

Every content creator dreams of seeing one of his or her pieces of content “go viral.” We’ve all seen countless pieces get viewed, ‘liked,” and shared millions of times, and publishers and marketers are now racing to find the magic formula to make it happen at will.

But can you really make a piece of content “go viral”?

The short answer?

No. It’s pretty much impossible.

The long answer?

Yes, but it’s still pretty much impossible. Keep reading.

going-viral

In order for content to “go viral,” not only do tons of your friends and followers have to ‘LIKE’ and share it, but so do tons of their friends and followers, and so on. And it really, really helps if your audience of friends and followers is already huge.

Before any of that can happen, however, the content has to connect with your audience.

Is it interesting?

Is it surprising?

It is optimistic or motivational or inspiring?

Is it useful?

Does it grab their attention and keep it?

If not, then go back to the drawing board. If yes, then you still want to proceed with caution. The most viral pieces of content contain those attributes—but so do millions of pieces of content that don’t go viral. You can have the greatest, most shareable piece of content ever created, but if you don’t position it for success, no one will ever see it.

If you want a piece of content to go viral, ask yourself the following questions:

• How are you planning to distribute it? Do you understand those platforms or channels? Is your audience even there? Are you overlooking better options?

• Are you willing to spend money on advertising—or to create content in the first place?

• And what about your headline? Will people actually want to click on it? (“Clickable” headline writing is a topic unto itself. We’ll talk about it in a future post. Check back later.) How many headlines did you brainstorm before you settled on one? Are you willing to spend time testing a couple of them?

Needless to say, there is a lot to consider. Everything has to click for people to want to click. And even if they do click, there is no guarantee that those clicks will translate into sales. Instead of striving for millions of people to like and share one piece of content, you’d be better served if a more modest number of devoted followers liked and shared all of your content. That’s how relationships are built, and relationships drive sales.

It’s almost impossible to create a piece of viral content. But it is possible to create great content that produces great results for you and your brand. And we can help. Contact us today and let us help you tell your story.