How Important is Local SEO?
In short, very important.
The importance of local SEO is equal to the importance of the public’s ability to find your brick-and-mortar location.
Have you ever been on vacation in another town and had trouble finding a particular restaurant or business—or even the street it was located on—even after asking the front desk clerk at your hotel for directions?
A business can be located on partially hidden side streets or away from heavy-traffic roads, minimizing the amount of people who see it naturally. Unless the business moves, the owners have to rely on other means to make their company more visible.
Things work the same online. You get to choose whether or not your company’s website is located at a busy intersection in the heart of downtown or down a random side street 40 miles from town.
People should be able to find your business when they search for it—and find it easily. Not only should your business appear for branded terms, but also for non-branded keywords that describe your industry and the products or services you provide.
Creating, claiming, and/or optimizing your local listings ensures you’re feeding correct information to users and search engines, so when people go to their search engine of choice, they find the business they’re looking for. If you’ve invested in local listing management, that business they’re looking for will be yours.
This is local SEO.
Local SEO is one of our specialties, and we’d love to help your story spread locally, regionally, and nationally. If you’re interested in finding out where potential customers are searching for your business, which websites your business should be listed on, and how to increase the number of organic leads through your site, give us a call.