Staying on the mind of your referral partners and people you meet though networking has always been a huge key to success for small businesses. Some people can do this naturally, they never meet a stranger, and everyone remembers them the next time they see them. Now, if you’re like me, you were not blessed with this gift, and you have a small disdain for those who were. But do not worry, in this post I am going to show you how to use the power of Facebook to stay on the top of everyone’s mind! And, NO you are not going to add an hour to your day, this can be done in just 5 minutes every day.
When you sign in to your Facebook page, you will see the word “friends” on the left hand side under groups. You probably have never clicked on this, do not feel bad, 98% of most people do not even know it is there! (This is a made up statistic, just FYI.)
Once you click on this, you will see that you can create a list. This is where we want to add all of your referral partners as well as past and current clients. Really you want to add anyone that could give you a referral… trust me. Take a moment and think about this- your grandmother may love you, but unless your target market is silver sneakers, she might not need to be on this list!
Once you have made this list, you can look at everything the people on your list have done on Facebook. Neat, right? The magic comes in when you can quickly go in and implement the 5,5,5 in 5. What in the world is that you ask? Simple. It is the ability to take 5 minutes of your day and interact with 15 people. You do this by liking 5 things, commenting on 5 things, and sharing 5 things. People love it when you show interest in them, and when you act first people will follow! Implement these easy steps and I guarantee you will see your business referrals start to grow.