Nooga Made had won a grant from Causeway, and needed a central location to spread their message. But the challenge was that they had no brand, just the concept. Their digital properties were nonexistent but we knew they had an amazing story and passion for all things made in Chattanooga. Working closely with the company’s founders, we were able to capture the essence of their vision and help them tell their unique story. We accomplished this by creating a responsive one page website, designing a clean and simple logo using the chatt type typeface.
We approached the Nooga Made launch from multiple angles. First, we worked through multiple logo concepts and then a multi-channel online campaign. We developed their site on wordpress CMS and built in a simple drag and drop back end builder for easy content management. The HTML5 responsive design provides an optimal user experience. Digital elements included a responsive website, social branding and content strategy, and a e-commerce platform for raising funds.