What is Search Engine Marketing?

Search engine marketing (SEM)—more commonly referred to as “search marketing”—is the process of earning additional traffic and visibility via both paid and organic search listings.

SEM is the large umbrella comprised of search engine optimization (SEO) and pay-per-click advertisements (PPC). If you’ve been reading our previous posts, a lightbulb should’ve just went off:

SEO doesn’t live alone in a silo. It’s part of a bigger, more robust marketing strategy.

That’s because Google has become our be-all and end-all for information. What was once a fun way to find answers to weird questions—remember Ask Jeeves?—has now become our preferred tool to find places to go, things to do, and products to buy.

Whether it’s on a desktop, laptop, or smartphone, your prospective customers are using search engines to make decisions. What’s the likelihood they’ll run into your business while looking for content, products, or services in your vertical?

If you haven’t invested in search engine marketing, I’ll give you a hint: not likely. There’s an unprecedented level of competition out there, and businesses who are ignoring SEM are getting left behind.


Still don’t think search engine marketing is worth the investment? Check out these alarming search engine usability statistics:

  • Search is the number one source of external traffic to content sites. (Outbrain)
  • There are more than 11.9 billion Google searches performed each month. (comScore)
  • 93% of online experiences begin with a search engine. (Forrester)

The most eye-popping stat? According to Search Engine Watch, during Google’s rare, complete outage that lasted between one and five minutes in 2013, 40% of global Internet traffic simply disappeared.

40 percent of GLOBAL traffic… Let that sink in for a minute.

If marketing is placing your company’s message where your ideal customers are, why isn’t your business investing in search engine marketing?

That question just blew your mind, didn’t it? It’s ok, you’re not alone: it blew ours, too. That’s why we started Nooga Labs! If you’d like to learn more about how you can start investing in SEM to help grow your business, give us a call. More people need to hear your business’ story, and we’re experts in both telling and selling it. Let’s get started, shall we?